RelationshipsAn established network across UAE government, sovereign-adjacent institutions and major corporates, built over more than a decade.
Built tocommercialise sport.
PLG Acachet combines a UAE relationship network, brand activation and media production capability, and sports analytics — organised around one objective: commercial return.
Overview
PLG Acachet brings together Acachet’s relationships across UAE government and corporate bodies, PLG’s decade in top tier esports, sports and phygital event and media production, and Mujtamae’s sports analytics platform. The result is a consultancy that can structure a partnership, sell it, deliver it and measure it.
RelationshipsAcachet
Relationships across UAE government and corporate bodies.
ProductionPLG
A decade in top tier esports, sports and phygital event and media production.
AnalyticsMujtamae
The sports analytics platform that measures the return.
PLG ACACHETThree Pillars
Relationships. Delivery. Proof.
What each programme stands on, from the first introduction to the final report.
Relationships
DeliveryProduction, tournament operations and broadcast, delivered to an international standard.
ProofAn analytics platform that measures the return on every activation we run.
Mujtamae
The analytics behind the programme.
Mujtamae is PLG Acachet’s sports analytics platform. It brings together sports communities and full-spectrum sports analytics, giving rights holders, brands and partners a measured view of audience, engagement and commercial return across sport, esports and phygital.
Where it fits
Strategy & ConsultingModels audience, engagement and commercial return before a partnership is structured and taken to market.
Events & ActivationsMeasures every activation live and after the event, against the objectives agreed in the deal.
Vision & Mission
Why we exist.
Vision
To be the commercial partner that rights holders and brands trust to move between the UAE and the world.
Mission
To commercialise third-party IP through sponsorship sales, partnerships and media — and to show the return.
Why The UAE?
A market in its own right. A base for every region.
The UAE is one of the world’s fastest-growing sports markets, with major international properties, a young and digitally engaged population, and sustained national investment in technology. It is a significant market in its own right, and a strong base from which to work across regions.
Our Ownership
Part of an established group.
PLG Acachet is part of Muller & Phipps Middle East Group Holdings (M&P Group ME), a technology distribution group with sales, marketing and distribution operations across the UAE and wider MEA region. M&P Group ME is part of The Getz Group, an international marketing, distribution and sourcing group founded in 1852 and operating in more than 50 countries.
1852Getz Group founded
50+Countries
UAE · MEARegional presence
For rights holders and brands, this means regional scale and the backing of an established international group.
The Getz Group
International marketing, sales, distribution, sourcing, manufacturing and licensing, across more than 50 countries.
50+Countries
M&P Group ME
Technology distribution across the UAE and MEA. Provides regional scale and presence.
MEARegion
PLG Acachet
Sports, phygital and media consultancy, based in the UAE.
UAEHome base
More about us
The story, the people, the roles.
Start a Conversation
Your next move starts here.
A rights holder with IP to commercialise. A brand looking for the right property. Tell us what you’re working on.
Talk to Us