Turning sports IP into commercial value.

PLG Acachet is a sports, phygital and media consultancy. For rights holders, we commercialise IP through sponsorship sales. For brands, we broker the right deal and activate around it — in the UAE and across global markets.

Who we are

Maximizing Brand &
Sponsorship Value

We advise rights holders and brands on how sport, phygital and media properties create value. Then we take that strategy to market: selling sponsorship, activating the brand around the deal and measuring the result.

Our work is built on relationships in the UAE and extends to markets worldwide.

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PLG programme photograph

What we do

Ideas with purpose.

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UAE skyline programme

The Global Bridge

UAE to the world. World to the UAE.

For rights holders, we take sponsorship to brands in the UAE and in international markets. For international brands, we provide a route into the UAE through established relationships. One consultancy, working in both directions.

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Mujtamae analytics

Mujtamae

Every programme, measured.

Mujtamae is our sports analytics platform, bringing together sports communities and full-spectrum sports analytics. It informs how we price and structure a partnership, and measures the return once it runs.

How Mujtamae Fits

13

years in market

100+

Programmes delivered

50+

Partners

20

Markets reach

Intel Sony Dell EA Sports Logitech KFC

Case Studies

Creative work. Meaningful results.

See our work

Programmes delivered for rights holders and brands, each measured against commercial objectives.

Let’s Work Together

Your Next move
Start here

A rights holder with IP to commercialise. A brand looking for the right property. Tell us what you’re working on.

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