Four services.One commercial focus.
Every engagement is built around the same goal: commercial value for the property, and measurable return for the partner.
Four Categories
From the commercial case to the creative.
Our approach
Commercial strategy for sports and media IP.
We commercialise rights holders’ IP through sponsorship sales. For brands entering sport and phygital, we broker the deal and secure the strongest terms — in the UAE and in international markets.
In the UAEIn international markets
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Strategy & Consulting
Sponsorship sales, partnerships, media rights, technology, data and IP commercialisation — the commercial foundation of every programme.
Talk Strategy
Sponsorship
Our core serviceWe sell sponsorship on behalf of rights holders, events and venues — valuing and packaging inventory, then taking it to brands in the UAE and internationally. Pricing is set against market benchmarks, not aspiration.
Partnerships
Structuring partnerships between brands and rights holders. For brands, we broker the deal for maximum brand value, then activate around the sponsorship. Commercial terms are built to outlast a single season.
Media rights
Valuation, negotiation and distribution strategy for broadcast and digital media rights, across traditional and emerging platforms.
Technology and innovations
Phygital format development — sport that combines physical competition with gaming mechanics, live data and digital interaction — designed with a commercial model from the start.
Data optimisation
MujtamaeOur sports analytics platform, applied at the consulting stage — drawing on sports communities and full-spectrum sports analytics to model audience, engagement and commercial return before a programme is committed.
How Mujtamae fitsLicensing and IP management
Commercialisation of intellectual property through licensing structures, brand protection and long-term value management.
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Events & Activations
Partnership and brand activation, event and tournament delivery that gives sponsors visible, measurable value.
Talk Delivery
Media production
Studio and remote broadcast, content capture and post-production — built for how audiences actually watch.
Event management
End-to-end delivery of live events and tournaments — venue, logistics and on-site operations, at any scale.
Brand activations
Campaigns created and delivered in line with the sponsorship — physical and phygital brand experiences that activate the partner around the commercial deal.
Data management
MujtamaeLive and post-event measurement through our analytics platform, so every activation is reported on against its objectives.
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Media
Influencer programmes, built around the idea.
Highly creative influencer marketing for sports properties and their partners, planned and delivered through FUZE, our proprietary platform — built to deliver tangible results.
Talk MediaEvery influencer programme we run is planned and delivered through FUZE — from the first brief to the final report.
Social media
Channel strategy and content for sports and brand partnerships, built to support sponsor objectives.
Influencers
FUZECreative-led influencer programmes — talent selection, briefing, content and reporting — delivered through FUZE.
Design and creative strategy
The creative thinking behind each programme, developed with our Creative team.
Meet Creative
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Creative
Creative that supports the commercial case.
Design and creative direction that gives sports properties and their partners a distinct identity and a clear message.
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Your next move starts here.
A rights holder with IP to commercialise. A brand looking for the right property. Tell us what you’re working on.
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